Youtube has been around for more than a decade. It's an astounding social media channel that has evolved the first ever video at the San Diego zoo in 2005, posted by the founder, Jawed Karim, to now an entire social movement of YouTube influencers, content creators, and vloggers that have millions of followers all over the world.
TikTok has exploded since the last year. According to App Annie, TikTok hit 53.5 million weekly average users in the U.S. in the first week of September 2020. It was the #1 top-grossing app on iOS App Store globally in the second quarter of 2020 with consumers turning to it during the Covid-19 pandemic. Although the app has been embraced mainly by Gen Z, with more than 40% of its audience ranging from 16-24, Millennials have also taken on this new social media channel. As a result, the generations have engaged in a mostly playful battle on essentially who is the more cool generation.
